You can even invite your followers to email you with additional questions and requests! Use Instagram stories to communicate directly with your audience! Polls and question stickers can help you start a conversation that provides important market insights. This can provide you with the information you need to succeed. Gather audience inputīoth Instagram and your email marketing channels can offer great opportunities for gathering audience input and analyzing your target market. Send out an email to your current subscribers, and let them know they could be in with a chance to win if they follow and engage with you on Instagram. Simultaneously, you can use competitions as a way to steer customers toward your Instagram account. Make subscribing to your email list a prerequisite for entry. Give our followers a chance to win a product or service offering from you. Use Instagram to start promoting a fun competition or giveaway offer. They can also help you link Instagram success with a strong email marketing list that will help your brand continue to thrive. Host a competitionĬompetitions and giveaways are a great way to grow your reach and expand your community. Incentivizing action is the best way to boost email subscribers and Instagram followers! 4. Provide a similar exclusive offer, but this time, ask your subscribers to join your Instagram community if they want to be eligible for a reward. You can use email marketing to direct traffic back to your Instagram page in the same way. Try a discount code or a free gift from your brand! How can people be eligible to receive what you’re offering? By signing up and becoming an email subscriber. On Instagram, offer your followers something they won’t want to miss. Run an exclusive offerĮxclusive offers can make a huge impact when it comes to attracting audience interest! When you offer something fresh and appealing, you can get more people interested in your brand and the channels you use to communicate. Ask your followers to share their content under a branded hashtag, and let them know that your top content picks will earn a place in an upcoming email campaign. If you’d rather focus on building your email list, start your search on Instagram. Give your newsletter subscribers the exclusive opportunity to share their content for the chance to be featured on your Instagram feed. Use your email newsletters as a space to call out for fresh user-generated content. Plus, UGC can easily be used and repurposed across both your Instagram and email marketing campaigns. User-generated content is powerful! It saves you time and stress while boosting audience participation. All you have to do is add a smart, compelling call-to-action to follow your brand on Instagram. Where should you begin? Plann has the answers you’re searching for! Here are our top seven ideas to help you combine Instagram and email marketing for the best results.Ī post shared by Social Media Strategy Tool users who find your website before they find you on the ‘gram, you can promote your Instagram account with your emails using the same techniques. It’s all about covering your bases and building an engaged audience on and off social media. That’s why its essential to diversify your marketing efforts and grow your audience on owned channels, like email marketing. If Meta decided to shut down their platforms overnight (which we know is pretty unlikely!), you’d lose access to your entire audience. Why does this matter? Well, you don’t own your audience on Instagram. You’ll enjoy all the unique benefits each platform can offer while finding new opportunities to build your impact and grow your audience. Instagram content has the potential to reach up to 849.3 million active users ! Meanwhile, an incredible 4 billion people use emails every day.īy combining Instagram with email marketing, you can get the best of both worlds.
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